Homeware shopping channel JML has set up a new website and telesales operation for mobile phone sales.
Contract and SIM-free handsets will be marketed via its shopping channel, JML Lifestyle on Sky Channel 362, and website jmlconnect.co.uk.
JML is currently offering Orange and T-Mobile connections with the Nokia 6300 and Samsung D900i. On selected tariffs, customers can also choose free gifts, including a 32 inch LCD television, PC, laptop, PlayStation 3 and Nintendo Wii.
JML managing director Ken Daly said: “This is an exciting and ambitious venture for JML. We’ve produced an exciting set of infomercials that will really drive sales. Because shoppers trust us and with our reputation for producing innovative products we feel that this venture will attract JML customers and new shoppers.”