BackSlap – Issue 412


Not enough dosh in your pension pot? Unable to afford that life-changing facelift?

Vodafone’s director of consumer affairs Ian Shepherd says canny shopping at Vodafone will ease all of life’s financial woes. Listen.

“Customers who sign up to a £35 or £40 price plan and trade in for the latest mobile will have an extra £180 in their pocket – perfect for investing in a nest egg for the future or making that special purchase that could change their lives.”

£180? Let’s go mad eh.

A smashing techy website

The website prides itself on putting items like mobiles and iPods through gruelling stress tests, like running over them, throwing them against walls or spilling tea over them .

The website states: “We guarantee to destroy every product we can get our hands on and upload video of the moment it breaks.”

We’ve heard of reverse engineering, but this takes the biscuit.

Just who’s the Muppet now?

O2’s PR team mistakenly connected a journalist of tech website The Register to a call earlier this month, allowing him to eavesdrop on their conversation about his news enquiry.

Turns out, O2 reckons The Register’s readers are “techie nerds” and “Muppets” for wanting to move to 3. O2 duly apologised on the website, and said to Mobile News: “Hey, we’re techie nerds ourselves.”

Give up a password? I should cocoa

It would be foolhardy and sexist to suggest women are clueless bimbos.

So we’ll leave it to Infosecurity Europe to make the insinuation with its press release:

“Women are four times more likely to give away passwords than men for chocolate.”
Passwords? Chocolate? What?

Infosecurity sent some people to loiter at Liverpool Street Station pretending they were market researchers and offering a bar of chocolate to office workers in return for participating in a “survey” that offered a trip to Paris. The punters were also asked for dates of birth, names, telephone numbers and passwords; everything to make an ID fraudster’s life complete.

Around 60 per cent of men and 62 per cent of women gave the contact information, but only 10 per cent of men volunteered a password, compared to 45 per cent of women who blabbed.

So, wrap a bar of chocolate in a ticket to Paris and there’s nothing the little lady in your life won’t do for you. Allegedly.

Mobile’s marathon men make their mark

Our fair industry had its share of representatives pounding the pavement in the Flora London Marathon on April 13.

Samsung UK vice president Mark Mitchinson, aka Marathon Mitch, finished in 5.24:45, and came in at 29,611th place, out of around 34,000 runners who finished. But he came 2,686th in the male 45 years age group.

By last month, Mitch had managed to raised more than £53,000 for the Cystic Fibrosis Trust.

But he was outran by Hugh Symons Communications boss Bob Sweetlove, who finished in 3.44:42; 7,390th overall and 1,276th in the male 35 years age group.

The proudest fan was Sweetlove’s daughter, who took dad’s medal to school with her for ‘show and tell’ on Monday. Sweetlove raised around £2,500 for PHAB, which represents children with disabilities.

B2B dealer Olive Communications sponsored three-time Flora London Marathon runner Peter Bailey, who finished in 4.29:11, in 15,129th overall place or 1,985th, also in the male 45 years age group. He raised £3,000 for Disability Challengers, with Olive matching Bailey’s fundraising pound for pound.

Mobles blaimed four pour spellig

Mobiles have been blamed for cancer and car crashes – and now the public is blaming them for poor spelling.

A recent survey by White Smoke revealed most adults can’t spell everyday words. When asked why, 68 per cent of the 2,500 randomly-selected participants claimed mobile phone predictive spelling and text speak abbreviations had distorted their ability to spell.

Apparently using ‘CUL8TR’ for ‘see you later’ has contributed to 38 per cent of people forgetting how to spell words like ‘definitely’, ‘accommodate’ and ‘receive’.

Well that’s a relief – at least it’s not our poor, underfunded education system.