O2 has launched a new club for mobile application programmers.
The Application Centre of Excellence brings together 60 software developers, writing applications for mobile devices. Club members will get support to create bespoke CRM tools and sales force applications, for resale by O2’s direct team and indirect partners.
O2 gets an exclusive on new software. It is O2’s fourth Centre of Excellence, after its clubs for data, M2M and enterprise resellers.
O2 UK business sales director Ben Dowd said: "It takes us to the next level, beyond email. Email is absolutely the biggest opportunity within data.
"But these are the guys that can deliver applications; that can customise them for certain businesses – so there aren’t just three off-the-shelf solutions available to the customer, but a whole market of applications our partners can work with customers on."