T-Mobile appoints new retail director


T-Mobile has appointed Andrew Coull as its new director of retail, and confirmed plans to increase its store esate by around 25 stores to 300 by the end of the year.

Coull joined T-Mobile in January 2007 as head of retail operations, moving to head up retail sales. He replaces Russell Taylor who moves to customer services director. T-Mobile is looking to drive a closer relationship between its retail and customer service teams.

T-Mobile said Coull is tasked with growing T-Mobile’s UK customer base and connection volumes through its retail outlets, and also engaging frontline sales staff to deliver better service levels.

He said: "T-Mobile as a retail business has gone from strength to strength over the last few years. Strengthening our front-line resources is a key priority to ensure our retail staff can deliver the best possible service. Unlocking the potential of our store staff is crucial to building our retail presence on the high street and growing the business in what remains a highly competitive market."

T-Mobile UK sales and dervice director Gordon Ballantyne said: "Andrew takes over at an exciting time. We have ambitious plans to grow retail connections with a specific focus on prepay and mobile internet and broadband. Structural changes to closely align customer service and sales across all channels will help to deliver a consistent and superior customer experience."

He added: "The number of stores will exceed 300 stores by the end of the year. This larger footprint will bring us closer to our customers and enhance the T-Mobile brand on the high street.” 

Coull has 15 years’ experience in retail, including prior roles at Superdrug, Sainsbury’s and Marks & Spencer.