Vodafone is to stream a live Madonna concert to customers in 14 markets.
Vodafone’s deal with Warner Music, which has already seen it make tracks from Madonna’s new album ‘Hard Candy’ available for download to customers, now sees it ready to stream exclusive live footage of a gig in New York’s Roseland Ballroom tomorrow (April 30).
The footage will be available for download via Vodafone either to handset or PC.
Customers will also be able to interactively choose different camera angles from the show and share their opinions via Vodafone;s web portal Live.
Vodafone Group global chief marketing officer Frank Rovekamp said. "Vodafone’s strategy is to offer different music flavors and innovative formats allowing customers to experience music on their mobile in any way they wish."