T-Mobile has revealed substantial growth in data and broadband sales, with data traffic exceeding voice for the first time, and broadband numbers are expected to quadruple by the end of 2008, according to its Q1 results.
T-Mobile, which has increased its customer base by 2.3 per cent to more than 17 million, claimed that one in four customers are now purchasing mobile broadband – increasing non voice ARPU from 20 per cent in Q1 last year to 22 per cent in 2008.
T- Mobile UK chief executive Jim Hyde said: “The first quarter of 2008 puts us well on track to meet our aims for the full year.
“We are seeing strong growth in the uptake of mobile broadband. During 2007, just 4 per cent of new contract customers signed up for mobile broadband but this has now shot up to 25 per cent. The increase in our non-voice revenues is a direct reflection of this positive trend. “
Hyde also announced that T-Mobile plans to increase the number of retail stores this year to 300, and revealed the network is making “good progress” in its joint venture with 3, to offer customers nationwide high speed 3G broadband using the first integrated cell site, which has been successfully trialled in the Leeds and Bradford area.
Hyde said: “The network consolidation technology will deliver the expected benefits in terms of achieving nationwide 3G coverage and joint savings of £2 billion over the next 10 years.
“This positions us well to move forward with the large scale consolidation of cell sites, keeping us on schedule to achieve nationwide 3G network coverage by the end of 2009."
T Mobile saw net revenues increase by 2.6 per cent year-on-year to £801 million and ended the quarter by simplifying its range of pay monthly price plans by launching the new ‘Combi’ tariff, offering set minutes and texts, and refreshed and re-branded its SIM-only tariffs under the name Solo. Prepay numbers grew by 350,000 to 13.3 million.