Orange says data makes up 23 per cent of revenue


Orange UK has announced a large rise in non-voice revenue for Q1.

Takings from data are now worth 23.6 percent of the company’s revenue.

According to Orange, a user’s annual ARPU has risen year on year, and this quarter the network reached £268 per user, up £11 from Q1 2007. Data comprised £11 of this rise, while voice contributed £5.

Orange UK director of products and innovation Paul Jevons said: "The way people are
using their phones is changing. We see that in their usage and spend.

"Services that some once saw as gimmicks and fads are now proving to be the
services people use in their every day lives for entertainment, information and building communities."

This announcement came at the same time as Orange was awarded the “Best Multimedia Marketing Campaign” at the Mobile Entertainment Awards held in Cannes, France, for “Frank TV”, its mobile TV channel hosted by England football star Frank Lampard.

Orange has also announced that it now has 2.1 million 3G customers, an 84 per cent increase on last year.     

Meanwhile, distributor Avenir has announced its new "You’re gifted" incentive for dealers, in conjunction with Orange.

The rewards scheme is aimed at converged Orange business connections. It will run until July 31 and will offer gift vouchers for dealers who exceed their business connection targets.

Vouchers worth £10 for business connections and £20 for converged connections will be awarded at the end of the campaign. Winners will be able to choose which selected stores voucher they will receive.