Data Select commercial director Roy Taylor will be joined by head of dealer sales Ian Miller and head of marketing Jason Kemp in a half marathon in Staffordshire on June 8.
The crew will be running to raise money for the neurodegenerative disease Friedrich’s Ataxia, which Taylor’s 10-year-old stepson Jack suffers from. The lie-shortening rare genetic disorder affects Jack’s co-ordination and balance, meaning he will eventually become completely wheelchair-bound.
Said Kemp: "Because this neurological disease is still so unknown we desperately need to raise money to raise awareness and fund research programmes to find a treatment that will slow down this aggressive disease until a cure is eventually found.
"The team would welcome the support of the mobile industry, and have set up a fundraising website for easy donation at www.justgiving.com/roy-jason-ian."