US distributor Strax last week launched a new accessories brand, called ‘Xqisit’, for sale into dealers, non-specialists and high street multiples.
It will also be made available as a white label accessories line to network retailers.
Strax managing director Barry Colman said: “Strax has refocused on after-market accessories, and we expect this range to contribute a significant chunk of sales on a global basis; it will be a significant percentage of our portfolio. We have the goods now to challenge anybody.”
Strax engaged market research company GfK to conduct a study into consumer preferences for packaging and presentation. As a result, the Xqisit range comes in reversed plastic blister packs