Advertising-funded youth MVNO Blyk has signed 140,000 customers in its first nine months of operation, it said last week.
Blyk UK chief executive Shaun Gregory said: "We were committed to delivering 100,000 connections within a year of launch, and we launched on September 24 last year. We now have 140,000 members, which is very exciting for our advertisers."
Gregory added the MVNO, which offers subscribers free calls and texts in return for receiving advertising, was halfway to reaching its target of having 200 brands on board.
He said user response rates were currently at 29 per cent, compared with 0.2 per cent for online advertising.
Blyk is also considering adding data to its free offering. "Members have shown some interest on the data side, so we are having a look at it. We will decide based on member feedback," said Gregory.
Gregory put Blyk’s rapid success down to creating a strong brand identity.
"It’s very hard to replicate what Blyk has done in the UK. We asked our members to name their top 10 coolest brands and Blyk was ranked very highly."