Low-cost ethnic market MVNO Lebara Mobile has struck a deal with Tesco to sell airtime top ups at 26,000 till locations in Tesco stores.
Top ups will be available from all 1,900 Tesco outlets, bringing the total footprint of Lebara Mobile’s top up resellers in the UK to 90,000 retail outlets.
Lebara Mobile has retail deals in place with Phones 4U, Fonehouse, The Post Office, Sainsbury’s, Netto, Co-op, Londis, Spar, Costcutter, Budgens and a range of service stations.
Its SIM packs will be made available at 90 selected Tesco stores from tomorrow (July 1). In total, SIM Packs will be available in more than 2,500 locations.
Lebara Mobile, which launched in November, offers cheap rate international calls and competitive national calls to the ethnic market. It is the number one ethnic market MVNO in the UK.