B2B dealers to sell 3G iPhone


O2 has announced that it will make the 3G iPhone available to independent dealers that are part of the network’s B2B Centre of Excellence.

Sixteen dealers will be able to sell the device from its launch on July 11, with six more to follow at a later date. Consumer channels remain the same, through Carphone Warehouse and O2 retail outlets.

O2 business sales director Ben Dowd said the network was now ready to make the device available to selected B2B dealers because its enhanced features, like GPS and push email, made it more suitable for corporate and SME users.

The 3G iPhone will be sold on existing O2 business tariffs, with an £8.51 unlimited data bolt on. The 8GB device will cost £84.26 on a small business regular user tariff but will be free on higher tariffs. The 16GB version will be £135.32 on a small business regular user tariff, £51.06 on small business frequent user and medium business tariffs, and free on large business tariffs.

According to O2 customer research, iPhone ARPU is 30 per cent higher than the average user, and 80 per cent of iPhone users are using 10 or more services connected to the device. Said Dowd: “Usage of the iPhone is comparable to that of a laptop. We have found that customer satisfaction of the iPhone is much higher than with other devices.”