Business MVNO Gamma Mobile is looking to the mobile dealer channel to sell its airtime packages.
Gamma Mobile was established by fixed-line provider Gamma Telecom on the back of 3’s network last year and has primarily been resold through the company’s fixed-line reseller base.
It has signed 5,000 customers to date.
Gamma marketing director Richard Bligh said dealers can brand airtime bills and make 20 per cent more than standard network commissions.
He said: "We want to boost our brand in the mobile channel. We are talking to about six dealers but we want to work with as many as possible, and to offer them our fixed offering too."