Orange is launching a new service to bring the major social networks together on its handset range.
The My Social Place service, which has already gone live in France, brings together the main features of social networking sites including MySpace, Facebook and Bebo.
The service will allow users to view the most popular functions from the networks together in one place without having to move between different URLs or log onto separate sites.
"With this service you only have to type in your user name and password once," said Orange commercial director for new services Gerard Grech. "It’s hassle free and provides the three most important functions of social networking; status updates, photos and messages."
Initially set up as part of Orange World, the network plans to evolve the service into an embedded application, accessible from the home screen of Orange Signature phones.
"This new service will give our mobile customers easy and optimized access to the most popular Internet online communities on their mobile,” said Orange senior vice president for portal strategy and online advertising Paul-Francois Fournier. "It also supports our cross platform advertising strategy with a compelling offer for advertisers to reach all those different communities in one single place."
The service will launch in the UK later in the year and will also be launched in Switzerland, Spain and Portugal.