Two former O2 executives have joined the Mobile Interactive Group (MIG) as strategic advisors.
MIG is a multimedia mobile interactive service provider focusing on mobile billing, applications, video and marketing services for broadcasters, manufacturers and networks in the UK, Europe and Asia.
O2 former head of music Matt Cockett and former head of sponsorship Paul Samuels (pictured) will form part of the advisory team. Both had more than five years with the network.
Cockett was involved in deals with record labels and news companies; Samuels oversaw interactive sponsorship deals such as Big Brother and The O2.