O2 Ireland has secured ‘naming rights’ for the old Point Depot in Dublin’s Docklands, along with a pre-booking facility for events at the venue in advance of the normal box office ticket release.
No price has been disclosed for the Point Depot, which will now be called ‘The O2’.
The site is currently undergoing a major refurbishment, and is slated to reopen in December with a capacity of 13,000.
O2 Ireland chief executive Danuta Gray said: "We’re very excited about this groundbreaking naming rights partnership with Live Nation.
"As part of the Telefónica Group, O2 Ireland has benefited from the experience of our colleagues in the UK and the Czech Republic who have already successfully launched high-profile music and entertainment venues. – The O2 in London and the O2 Arena in Prague – and from our colleagues in Germany, who will launch the O2 World in Berlin later this year."