Low cost ethnic market MVNO Lebara has signed a partnership with high street non specialist retailer Woolworths.
From July 21, Woolworths has agreed to sell Lebara Mobile airtime throughout its 819 stores nationwide as well as selling Lebara Mobile SIM cards in 525 of its UK stores where mobile services are already sold.
Lebara Mobile UK country manager Robert Gaskin said: "We are very excited about our new relationship with Woolworths. There’s a great fit with Woolworths’ focus on offering great value to families and Lebara Mobile’s award-winning prepay SIM.
"Through Woolworths, even more UK customers can now benefit from low-cost national and international calls."