3 hits one million EU mobile broadband sales


3 has reached the milestone of one million mobile broadband customers in Europe.
Hutchison Whampoa managing director for European telecoms Christian Salbaing said: "This milestone shows people everywhere want to access our mobile broadband services. Since we launched our offers late last year we have seen phenomenal growth from customers who are using it to both supplement and replace their fixed line broadband.

"For many customers, it is their first personal broadband connection. However, due to the high wholesale data roaming costs charged between mobile operators in Europe, it remains very expensive for consumers to use mobile broadband while travelling abroad and roaming onto other networks.
Salbaing also used the announcement as an opportunity to call for the European Commission to regulate on data roaming prices.

He said: "The EC has an opportunity to bring the same clarity and value to data roaming as it did so successfully with voice last year. The difference between domestic and roaming data rates is far greater than with voice – only wholesale action can put an end to charges that are sometimes hundreds of times greater than our customers pay at home. A million connections in a matter of months from a comparatively small business makes it abundantly clear that mobile broadband is already a mass market proposition."