Avenir has signed a joint venture with Reading-based IT distributor WestCoast to facilitate airtime connections for WestCoast’s IT reseller base and provide IT kit and managed services tools to its own mobile customers.
Avenir managing director Tanny Price (pictured) said: "These are high calibre resellers, working with a high quality customer base that’s helping us achieve our own converged targets and delivering us incremental revenue."
It is the second such deal Avenir has struck in the IT space. In May, it signed a deal with the reseller division of SCC, part of Specialist Computer Holdings.
It said it will likely sign one more major IT partnership.
Westcoast managing director Duncan Forsyth said: "Merging our capabilities with Avenir’s in the mobile channel will give our resellers the tools to build complete mobile data solutions."
Avenir is running a series of workshops to bring IT resellers and mobile dealers together to provide them with contacts for collaboration on business leads.
Price said: "We want to encourage existing dealers to partner with IT resellers so they can go into customers to service accounts together."
Avenir says it is taking more than 100 connections per month from some IT resellers already.