ROK Mobile is set to launch its low cost calling and content bundles aimed at UK ethnic markets in August.
The service, part owned by UK-based ROK Entertainment, will be targeted at prepay customers and will offer a package of unlimited Wi-Fi access for £9.99 a month and low cost VoIP calls.
Customers can also add ROK TV packages for £3.99 a month.
ROK CEO Mark Imrie (pictured) said the aim was to attract 50,000 customers by the end of the year.
Users will also be able to choose to receive advertising in exchange for some free calls and texts.