A new dawn for Azzurri

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Azzurri has emerged from its company restructure with a renewed hunger to be top dog in the independent B2B channel.

After making 71 of its 850 staff redundant in May, the converged solutions provider says it is a more streamlined operation that is now more efficient in offering converged solutions to its increasing amount of corporate clients.

In a total turnaround from last year, in which it missed financial targets and needed to cut costs by 15 per cent, it’s now targeting 20 per cent year-on-year organic growth. Now, instead of looking out for competitors in the form of other large B2B dealers, it says it’s now squaring up against the networks themselves.

Azzurri sales and marketing director Jason Standerwick (pictured) says the company needed to re-examine itself after 16 acquisitions, which caused duplication in back office and managerial roles.

"We started to take a look at the business a while ago to make ourselves a nationally integrated business. After 16 acquisitions there were things that needed to be dealt with," he says.

"We wanted to start leading the market in true converged solutions. We were still working in pockets of voice and data so we needed to converge our own businesses."

Full version of this article appears in Mobile News issue 419 (July 18, 2008).

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