The hallmark of Qualitel service

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Stoke-on-Trent was once home to the biggest pottery trade in the world, but as British industry took a nosedive, the town’s factories closed down to be replaced with charity stores and pound shops.

Like much of the Midlands, it has been struggling to replace that prosperity ever since.

But just down the A52 in Newcastle-under-Lyme, one company is alive and kicking, and looking to move into the big time.

B2B reseller Qualitel already claims to be one of the top 30 B2B independents in the country and expects to further climb the dealer league in the coming years.

While its core business is in the counties surrounding its Staffordshire home, it has a presence all over the UK. It connects business contracts with between two and 100 handsets, and signs on average 500 new and upgrading customers per month.

Regardless of size, Qualitel claims each customer receives the same premiership service.

Andy Smith, its non executive director and a veteran of Vodafone and Anglia/Redstone, says: "Qualitel is unique. I’ve been in this business 23 years and know the indirect channel inside out.

"This business is among the top 30-40 dealers in the country in terms of volume, with probably 99 per cent of that being SME business."

Full article appears in Mobile News issue 419 (July 18, 2008).

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