Virgin Media’s marketing chief exits


Virgin Media managing director of brand and marketing James Kydd has left the company.

Virgin Media said a successor will be announced in due course. Kydd exits at the end of next month.

Kydd joined the company following the acquisition of Virgin Mobile in July 2006 and was one of the driving forces behind the launch of Virgin Media in February 2007.

Kydd said: "I’m proud of the great work that Virgin Media’s marketing team has done over the last two years. During that time, we’ve put the ntl and Telewest brands behind us and turned Virgin Media into the UK’s sixth most loved brand. With the brand now firmly established in consumers’ minds, I now believe it’s time for a new challenge. I wish Virgin Media all the best for the future."

Virgin Media chief executive officer Neil Berkett said: "James has been one of the key architects of Virgin Media. In an industry not traditionally known for its creative marketing, his work has helped put the Virgin Media brand firmly on the map and establish a distinctive voice for the company. We look forward to building on his achievements as we move into our next stage of development. I’d like to thank James for his unstinting commitment."