20:20 Mobile chief executive Meinie Oldersma has overhauled his UK management team as he brings together the 20:20’s handset and accessories division, 20:20 Logistics and Dextra.
As part of the restructure, Dextra managing director James Browning (pictured) takes charge as managing director of the integrated handset and accessories business.
UK managing director Trevor Price takes on the role of managing the company’s Middle Eastern operations and former Ingram Micro senior director of corporate strategy Greg Lockton joins as group business development director.
Further key appointments will be made in the coming months to drive the 20:20’s international expansion.
Oldersma is combining 20:20 Logistics, Dextra Solutions and Caudwell Logistics, creating a single UK business to deliver products and services to customers in a more streamlined way.
The company will also create a new international business to lead strategic overseas initiatives, including expansion of key product lines, such as RIM’s BlackBerry range, for which 20:20 has the sole EMEA distribution rights, and mobile phone accessories.
A strengthened group corporate sector will also be rolled out, to strengthen coordination acoss the business.
The moves are designed to provide stronger decision making and greater customer focus.
20:20 chief exeuctive Meinie Oldersma said: "The structure we currently have reflects the shape and culture of the business from a few years ago. We live in a new world where distributors need to be more strategic and better able to react to customer-driven challenges.
"This strengthened group structure will support the growth of 20:20 both in the UK market and also in our fast-growing overseas operations, enabling us to capitalise on new opportunities.
"Since joining 20:20 I have been clear that the company has to be ready to take a look at itself and be prepared to change where necessary.
"These reforms will make us fit for purpose as we seek to meet the challenges ahead."