Vodafone has announced a multi-million pound investment plan to open 50 new stores, creating 200 new jobs in retail by spring 2009.
The new stores, which will take the numbers of stores to more than 400, will appear in high streets and shopping centres from September, starting with Bristol Cabot Circus and White City London, and Liverpool in October.
The announcement brings the number of new retail vacancies in Vodafone to 500 this year, after the network announced in March it had created an extra 300 vacancies to help improve customer service levels in store.
Vodafone director of consumer sales Tom Devine said: "Vodafone is focused on ensuring that our customers get the best customer service experience possible on the high street.
“To deliver this we need to make sure that our customers and potential customers can speak face-to-face with a retail advisor at a town near them and ensure we can not only meet, but surpass our customers’ expectations.”
All stores are expected to follow Vodafone’s award design, dividing the store in to zones, including self service for top ups, and a ‘pharmacy for phones’ where advisors will answer questions on handsets and technology.
Vodafone will also be rolling out new scheduling tool in stores, which will calculate how many advisors are needed on a particular day, based on footfall, to help reduce customer waiting times.
Devine added: "Vodafone recognises that making it easier for our customers to deal with us can’t be achieved if we don’t make it easy for our advisors to do their job as well."