i8510 heralds Samsung 8 megapixel rush

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Samsung will release a range of 8 megapixel cameraphones in the UK before the end of the year, and also bolster its prepay portfolio for a concerted push for the number one spot during the Christmas gifting season.

Speaking at the launch of the Samsung i8510, Europe’s first 8 megapixel handset, Samung vice president for the UK and Ireland Mark Mitchinson (pictured) said: "There will be more 8 megapixel phones from us this year. Others will focus on the camera or music markets, but this one [i8510] does it all. It’s a true convergence product."

Mitchinson also said Samsung had plans for an "aggressive" sales drive in the prepay market in Q4, running up to Christmas.

Samsung hopes the quick release of further devices will help it maintain its strong momentum through the end of 2008.

Latest GfK sales figures show Samsung is currently top of the prepay charts and just three per cent behind Nokia for contract handsets, with 27 per cent of the market. Sony Ericsson follows close behind with 26 per cent.

"We are always going to get our phones out fast while I’m here and get them in the market fast," added Mitchinson. "These new phones will bring breadth and depth to the segment."

According to Samsung the i8510 will sit in a similar space to the Omnia at the top of its range and will be available ‘free’ on £35 tariffs.

Initially set for a UK only launch, the handset will be exclusive to Carphone Warehouse for the first month after launch.   

 

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