Orange has teamed up with Sony Ericsson again for a second run of its Orange Unsigned music show, a television programme showcasing unsigned music talent.
A dedicated website runs in tandem with the talent show, offering gossip and behind-the-scenes news, accessible via mobile phone.
The closing date for entries to the competition is August 31. Auditions startOctober 4. The winning performance will receive a record deal with Universal Records.
Sony Ericsson head of Europe music marketing Janosch Brengel said: "We want to give undiscovered bands and singer-songwriters the chance to be nurtured by the best experts in the music industry and an opportunity of a successful career.
"As well as working with highly renowned artists, Sony Ericsson is committed to building long-term partnerships with the best of up and coming talent too.”
Orange head of partnerships Hattie Magee said: "Orange are thrilled to be involved in the second year of the programme. We want to open up opportunities for talented bands by giving them a chance to be seen and heard by a mass audience."