20:20’s Ellerton, Henderson and Parry exit


Long-serving 20:20 Mobile marketing director Graham Ellerton has left the company, Mobile News understands.

Dextra product and marketing director Neil Henderson and Dextra sales director Richard Parry have also left. 

Ellerton’s departure is believed to be connected with the recent restructuring of the business, which saw James Browning take the managing director’s role of the UK business.

Ellerton held various marketing roles at 20:20 Group for 16 years.

Ellerton was unavailable for comment at the time of writing.

Henderson was previously at Nokia, in charge of accessories, and Parry had joined from Carphone Warehouse channel distribution unit Mobile Phone Express.

20:20 Mobile last week combined its Dextra accessories unit and 20:20 Logistics handset business in a single entity. It has also shut down its repairs unit Mobile Phone Repair Company as business dwindled following the lossof its key Phones 4U account.

Browning, who steps up from the role of Dextra managing director following the restructure, will be flanked by Martin O’Grady, as operations director, and Andrew Peat, as purchasing and marketing director of the new Crewe distribution group.

O’Grady heads up logistics, IT, HR, customer services and sales support. He also retains an involvement in the Group’s overseas operations as required.
Peat takes responsibility for procurement, marketing and product management.
Also, Andy White has been appointed finance director.

20:20 has also confirmed a new team of sales directors, whose portfolios will be channel-based rather than split by products.

The key appointments are Steve Sanghera as dealer/SME channel sales director, Matt Child as network specialists sales director, Phil Henchoz as grocery/high street sales director, Jon Miller as insurance/key sales director, Andy Cutler as MVNO sales director and Nick Ryan as GFS sales director