BestBuy’s mobile roll out ahead of schedule

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US electronics dealer Best Buy has confirmed the completion of its roll out of Best Buy Mobile departments in its stores three months ahead of schedule.

The move has seen all 965 stores nationwide have their mobile sections rebranded Best Buy Mobile, on top of the 15 stand alone stores selling just mobile devices which opened early this year. It follows the joint venture completion with The Carphone Warehouse.

Best Buy claims, since the rebranding began, business has improved tenfold, with an increase in sales of high-end multimedia mobile devices being connected with other electronic equipment sold in stores.

The company has also spent $10 million (£5.35) nationwide on intensive training to educate its retail staff to help improve customer service.

Best Buy Mobile president Shawn Score said: "Customers let us know quickly they dreaded shopping for a mobile anywhere in the US, with us or anyone else.

"Wireless customers are asking for more choice and more attention to their individual needs, and our new concept provides that.

"Our customer satisfaction scores are through the roof – a direct result of the dedication and cooperation of thousands of employees in our stores and our corporate office to develop this unique and exciting set of customer choices and experiences."

 

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