Brightstar signs IMPDA and Lebara


Brightstar Europe has signed agreements with the Independent Mobile Phone Dealer Association (IMPDA) and ethnic market MVNO Lebara Mobile.

Under the agreement, IMPDA members will have access to the full range of SIM-free handsets and accessories from all the manufacturers Brightstar works with, as well as the comprehensive portfolio of convergence and IT products.

Brightstar will manage a dealer loyalty programme for IMPDA members that will help them drive sales and compete with major networks and retailers.

They will also receive advanced information and access to special offers on new products. IMPDA members will also be offered manufacturer training and priority stock allocation on certain products.

Other benefits include the provision of free demonstration handsets and promotional materials, and access to marketing support and a point of sale design service.

In addition, Brightstar will provide full IMPDA members that open a trading account and successfully complete a Microsoft Training Program with a subsidised Windows-based demo handset.

IMPDA chairman Chris Caudle said: "This is a fantastic opportunity for our members to access the full range of products and services available from Brightstar and to maximise the benefits of working with one of the leading mobile distributors.

"It will add even more value to their IMPDA membership, helping them to gain a competitive advantage over other dealers, and major retailers. We are looking forward to working with Brightstar to ensure that our members can take full advantage of the potential it brings to them."

Brightstar UK and Ireland managing director Richard Baxendale said: "We’re delighted to be working with IMPDA to bring our experience and expertise in mobile technologies and the full range of benefits of our services to its members. 

"Independent dealers such as IMPDA provide a very valuable and personal level of service to local customers throughout the UK, and play an important role both in educating and developing the market"

Meanwhile, Brightstar has signed an agreement to provide end-to-end warehousing and supply chain services to MVNO Lebara Mobile in the UK.

Said Baxendale: "Brightstar has access to some of the most advanced, state-of-the-art warehousing and distribution facilities.

"This agreement enables us to make even better use of those resources and gives Lebara the ability to provide a highly proficient and consistent service to its major retailer and dealer customers in the UK."

Lebara UK managing director Rob Gaskin added: "We look forward to leveraging Brighstar’s considerable resources to further enhance our customer service to grow and develop our business throughout the UK."