Data Select is to roll out three branded handset bundles featuring pre-loaded exclusive Ministry of Sound (MoS) and Hed Kandi content.
Also available via online retailer Grattan, the Samsung E250, Sony Ericsson V640i and Nokia 5310 will each feature a Ministry of Sound or Hed Kandi bundle.
The Samsung E250 will come preloaded with 10 music tracks, three MoS ringtones and three MoS wallpapers and club entry and competition privileges. It is available on Vodafone prepay for £29.99.
The Sony Ericsson V640i has 12 tracks, five MoS ringtones and five MoS wallpapers, two MoS music videos, and club entry and competition privileges; also on Vodafone prepay for £29.99.
The Nokia 5310 is preloaded with 12 Hed Kandi tracks, five Hed Kandi ringtones, five Hed Kandi wallpapers, two MoS music videos, and a competition to enter. It is available on Vodafone prepay for £99.99.
Ministry of Sound brand licensing manager Van Uong said: "Mobile is an important distribution channel for us and working directly with the handset providers enables us to deliver Ministry of Sound and Hed Kandi tracks, video and wallpapers plus exclusive merchandise and competitions straight into consumers hands.
"Because Ministry of Sound is the world’s largest independent record label with a large and loyal following, we are able to work closely with our handset partners to create exclusive bundles which have huge appeal with the 16-24 year old demographic and are in discussions to launch additional packages later in the year."