MySpace rolls out EU mobile site


Social networking site MySpace has launched a new localised version for mobile phones, called MySpace Mobile, across all EU countries.

MySpace has trialled its mobile offering with Vodafone in the UK, on Vodafone’s live! portal, since June. Its mobile version includes a new interface that allows users to update and share their status with friends, see friends’ status and updates and ddd friends, check mail and post blogs.

Changes have been made to the mobile site’s home page, navigation, profile editing, search, and MySpaceTV player.

It will be available in local languages across Europe. Vodafone will provide shortcuts to the site via its web portal in its operating markets in Europe.

New MySpace director of mobile business development for the EU Bjorn Laurin, appointed last week to analyse %u2028the European mobile social networking market and oversee MySpace’s expansion %u2028into new territories, said:

"The new page is highly intuitive and these results tell us that we’re delivering an experience users want. We are confident that the rest of the European MySpace community will love the new page and are excited about even more changes coming to MySpace Mobile soon."

“Since launching mobile internet in 2007 Vodafone has seen significant growth in customers’ use of social networks, email and search,” says  H at

Vodafone UK head of internet services Al Russell said: "Working closely with internet brands such as MySpace enables us to offer a PC like experience to ten million of our customers on mobiles and allows them to make the most of the Internet whenever and wherever they are."

MySpace and Vodafone also work on ‘Vodafone Music Reporter’, an interactive profile hosted on MySpace. The profile provided an online global interactive platform allowing music fans in Germany, Italy, Spain and the UK to experience music in the social networking space.