Avenir has appointed former Vodafone channel marketing manager Gregor Hoefter as its head of marketing.
Hoefter replaces Fiona Waters, who was working part-time and has left to pursue interests outside mobile.
Avenir has made the position full time as its marketing activity expands to encompass direct, indirect and IT reseller channels.
Hoefter spent a year at Vodafone, where projects included marketing aspects of opening Vodafone stores in PC World, launching the BlackBerry 8310 and a joint campaign with Dell for built-in mobile broadband.
He has worked at Research in Motion, developing marketing for one network’s global enterprise business.
Hoefter said: "I’m supporting Avenir’s expansion into the IT reseller market, plus its existing dealer base in its day-to-day marketing activities."