Nokia has expanded its Nokia Media Network, a mobile advertising network that reaches more than 100 million consumers around the globe.
The Nokia Media Network allows advertisers to target consumers on the pages of premium mobile internet publishers, operator partners and Nokia services, with click-through rates on the network averaging 10 per cent. The new European publishers join other media brands such as Reuters, Cosmopolitan and AccuWeather, networks like Sprint and Airtel, and Nokia services including Nokia.mobi, MOSH and Widsets.
The additions include CNET, the Telegraph Media Group and the Trinity Mirror in the UK; European publisher the International Herald Tribune; Agence France-Presse in France; RTL Mobile in Germany; Cuatro in Spain; Grupo Prisa, publisher of El País, in Spain; and Unidad Editorial, publisher of El Mundo, in Spain.
Head of Nokia Interactive Advertising Tom Henriksson said: "The biggest brands in the world trust Nokia with their mobile advertising because of the quality of the publishers on our network. We will continue to fortify the Nokia Media Network with leading publishers like these so that we will continue to deliver the strongest response rates in the industry."