Asus: embedded SIMs soon to be old


Laptop manufacturer Asus has challenged rival manufacturer HP’s argument that laptops with embedded SIMs are the future for driving sales, saying the technology will soon be superseded by something newer.

Mobile News reported last issue that HP head of telco channel Graeme Badenoch said sales of laptops with embedded SIMs will significantly increase from now.

But Asus said embedded SIMs may not live long, as there is little demand for such products.

The manufacturer claimed although standard laptops are shifting at a fast rate, embedded SIMs do not offer sustainability.

An Asus spokesman said: “We don’t have a wide range of embedded laptop products and I don’t know how long the demand will last for such items.

“There hasn’t been a surge of enquiries for embedded laptops and I don’t think there will be.

This is because this industry moves at such a fast rate, there will be something else soon which may overtake demand.

“But with the convergence of the IT and mobile markets, manufacturers such as Asus are definitely benefiting from more brand presence.

“Our brand is now visible to more consumers.”

He added: “The markets are converging, but I don’t think one will replace the other; they compliment each other.”

Meanwhile, Vodafone is likely to strike a deal with laptop manufacturer Acer to produce embedded SIMs for notebooks similar to the Aspire One, Mobile News understands.

Sources said Acer notebooks with embedded SIMs will be available in Q4, priced at around £259.

A source said: “The products will be targeted at the Facebook generation who like to update their social networking page when away from home.”