Read to leave Voda UK for Asia role


Vodafone UK chief executive Nick Read is to leave his position for an Asia/Pacific Middle Eastern role. He is to be replaced by current Vodafone Netherlands chief executive Guy Laurence.

The move comes following the network’s announcement earlier this month that the EMAPA region would be reorganised to provide greater focus on the group’s higher growth markets.

Read is to be appointed chief executive of Vodafone’s Asia-Pacific and Middle East Region which will comprise Vodafone’s interests in Australia, China, Egypt, Fiji, India, New Zealand and Qatar. Read will report to Vodafone group chief executive Vittorio Colao.

Laurence will report to Vodafone Europe chief executive Michel Combes. Laurence joined Vodafone in 2000 and has had a number of senior roles including chief executive of Vizzavi, Vodafone’s original mobile internet venture, and global consumer marketing director before moving to Vodafone Netherlands. A search is currently underway for the chief executive position at Vodafone Netherlands.

Additionally, Vodafone Middle East and Africa chief executive Morten Lundal will be appointed chief executive of the Central Europe and Africa Region, which will comprise Vodafone’s interests in the Czech Republic, Ghana, Hungary, Kenya, Poland, Romania, Turkey and Vodacom Group in South Africa.

Lundal will also report to Colao, along with Read.