Phones 4u is the first retailer to offer Nokia Maps Navigation licences to customers who currently own or are purchasing a new Nokia GPS enabled device.
Customers can choose from a one month licence for £6.99 or a one year licence for £54.99.
This gives customers the chance to get Nokia Maps Navigation services on their mobile device by visiting a Phones 4u store and purchasing over the counter. Previously, licence purchase was only available on the device itself
Phones 4U said it provided the retailer an opportunity to drive additional retail revenue and would give customers an improved in-store experience.