Chessington accessories distributor Genuine Solutions has set up its recycling business as a standalone company, Genuine Solutions UK Limited.
Armed with WEEE, ISO and various Environment Agency qualifications and recommendations, it has been designed to provide Genuine Solutions waste processing to others in the industry.
The company claims that by processing other firms’ waste products it can increase recycling by up to 85 per cent, put processed items back into stock and find new markets for this grade of stock.
Clients so far include The Carphone Warehouse and Superdrug.
Genuine Solutions UK director Christian McBride (pictured) said: “Our primary aim is to find value from what was considered rubbish. Revenue and recycling is a strange combination, but if all the companies in our industry take this approach, it will reduce the impression we are making on the environment.”
Genuine Solutions UK’s ‘recycle for profit’ advertising campaign will be launched in January in the trade and wider press.