Online download store Datz has launched a flat-rate music store, the Datz Music Lounge, to enable users to buy unlimited track downloads for £99.99 per year.
Users can keep the tracks, in MP3 format and free from DRM, indefinitely, and move it between PC, MP3 player and mobile phone.
Record labels Beggars Group, EMI Music, The Orchard and Warner Music have made their music catalogues available.
Datz managing director Michael Richardson (pictured) said: “We wanted to find a safe and legal way for users to download music to keep. With literally thousands of artists and millions of tracks all in unlocked MP3 format, the Datz Music Lounge provides safe, carefree downloading for all music enthusiasts.
“Datz Music Lounge gives people a way to bolster their back catalogue, try new music and rediscover artists they love. All the music is theirs to keep forever and they can download anything they like for one year after they join Datz Music Lounge.
“Datz Music Lounge fundamentally changes the way people can enjoy music. It is also one of the greatest offers of all time.”
It goes up against Omnifone’s MusicStation service, and is understood to be in discussions with handset manufacturers about integrating the service in certain devices.