Nokia UK sales director Mark Loughran has taken over from Simon Ainslie as UK general manager.
Ainslie moves to a new global role as Nokia vice president of retail and customer marketing.
Loughran said: “This is a hugely challenging role within Nokia and I am excited to have this opportunity. I would like to thank Simon for his support and congratulate him on his new role in leading such a core part of the Nokia marketing approach moving forward.
“The UK is a key market for Nokia and I’m thrilled to take on this role at a time when we are continuing to drive Nokia’s leadership in the services and device marketplace.”
Ainslie said: “Mark has been an invaluable contributor within the UK management team in driving growth within Nokia’s customer base, overall position within the UK mobile marketplace and bringing to market our new products and services.
“I have enjoyed my time immensely in this role both personally and professionally and would like to thank the Nokia UK team, our suppliers and customers for their support over the last two years.”