Data Select has signed a distribution contract with ethnic market MVNO Lycamobile, to sell its prepay SIM cards into multiple retailers, conveniences stores and grocers.
Lycamobile offers cheap-rate international calls on a mobile, via its network deal with Orange.
George McPherson (pictured), chief executive of Data Select parent company Phones International Group, said: “Data Select is delighted to have been selected to work with Lycamobile. With our relationships and reach within the SIM-only market combined with Lycamobile’s proposition this is an exciting partnership.”
Lycamobile chief executive Milind Kangle said: “Data Select has got the ideal distribution channels to market our product most effectively to our target retailers and sub-distributors.
“It will be one of our key business partners helping us to increase our distribution footprint in the UK and achieve our subscriber target of one million within a year.”
Lycamobile now works with Dextra, Kondor and Data Select to distribute SIM cards.
