Voda readies major IT push

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Vodafone is to make a major convergence play in its business channels early in 2009, according to IDC research analyst Lars Vestergaard.

Earlier this year, Vodafone appointed Bob Brace as head of IT communications product marketing, covering fixed/mobile convergence and IP product marketing.

“Bob Brace has been brought in to face the unified communications story for Vodafone. He will be cooking up something big in 2009,” said Vestergaard.

Vodafone has also recently recruited former Nortel EMEA president Peter Kelly as UK enterprise director, and drafted in Avenir UK managing director Tanny Price for her knowledge of IT convergence within the distribution channel and SME market.

 

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