Orange has created an application for social network users interested in films and the Orange Wednesday promotion.
Facebook and Bebo users can now access the Orange Film Club, which includes opportunities to attend free preview screenings and exclusive competitions.
Members of the film club signing up at launch will be invited to a free screening of the film Sex Drive, as well as receive regular updates and weekly movie news and previews.
Orange has also launched a Facebook application allowing users to invite friends to go and see an Orange Wednesday film.
Orange head of brand communications Spencer McHugh said: “From our cult cinema adverts to sponsorship of the prestigious BAFTA film awards, Orange has a longstanding association with film. The new Film Club communities give movie fans on Facebook and Bebo a place to come together and chat about the things they love most. And, with the new Facebook application, we’ve made it even easier for people to benefit from Orange Wednesdays.”