Phonepay Plus creates programme for teenagers


Premium telecom regulator PhonepayPlus has partnered with music label Ministry Of Sound and Dragon’s Den Peter Jones to provide safety tips to secondary school students.

The free service, sponsored by government body ‘Make Your Mark’, is called PhoneBrain, and is aimed at teenagers aged 13-18. It plans to educate them on using premium rate services safely.

The web site includes details on what to look out for regarding subscriptions and charges on content services such as ringtones, competitions and television voting, as well as how to check if a service is legitimate.

Users can also answer questions and view information on premium services, to earn ‘virtual credits’, which can be spent on creating and downloading videos, as well as create and download ringtones using Ministry Of Sound software. 

Entrepreneurs will also be able to learn about premium services as a business, and enter their own ideas in a competition judged by Peter Jones.

PhonepayPlus acting chief executive Paul Whitening said: “Thousands of young people use these services every day, be it to download ringtones or other mobile personalisation products.”