Ad-funded youth MVNO Blyk is to introduce a youth research panel to give advertisers greater feedback from its subscribers.
The free-rated service will be offered to Blyk’s 200,000 customers through SMS and will give them the chance to respond to surveys through WAP.
“This exciting addition to Blyk’s product portfolio comes as a reaction to the demand in the current market and enhances the Blyk proposition for brands and advertisers,” said Blyk chief executive Shaun Gregory. “At Blyk, we are building on what we have already learned from tapping into the views and opinions of our members – we have now opened the doors for other brands to do the same.”
The service will allow advertisers to ask specific questions and gain an insight into its audience, giving it them the opportunity to develop more relevant and effective advertising.