Ethnic market MVNO Lebara Mobile has signed 600,000 UK prepay customers in just over a year of operation.
Lebara, which launched in November last year, estimates the UK ethnic market for international calling at five million customers. It claims 12 per cent of the “addressable market” already with its current base.
Lebara Group chief Yoganathan Ratheesan said: “Reaching the landmark of 600,000 customers so soon in our UK trading history is testament to the hard work and focus of our UK Mobile team.
“But to us, the most important thing is to have the right quality of relationship with our customers, so that they get the most out of our compelling proposition both now and in the future. We really believe that in the market today,
“Lebara Mobile offers the ideal mix of convenience; quality networks; great customer service and simple and honest rates with no hidden charges or strings attached. With our success in the UK in 2008 to build on we’re certain 2009 will be another very exciting year for Lebara Mobile.”
Lebara launched the first low-cost MVNO for international calls when it launched in the Netherlands in 2004.
It has since launched in Norway, Denmark, Spain and Switzerland, as well as the UK.