Samsung Mobile quadrupled its market share in the Irish market this year, compared with 2007.
The manufacturer said it “smashed” targets of 500,000 unit sales in Ireland, set at the end of 2007, this year and has increased its share from five per cent to 20 per cent.
Nokia’s market share, which stood at 75 per cent at the end of 2007, has been eroded by Samsung’s efforts in Ireland to closer to 60 per cent in 2008.
Samsung Mobile UK and Ireland vice president Mark Mitchinson said:
“One of my personal objectives this year was to turnaround the fortunes of the Irish market that delivers a real alternative to Nokia’s overwhelming dominance. We did it.”
Mitchinson handed Gary Twohig day-to-day charge as Ireland country manager at the start of 2008, and is doubling his team to eight in the meantime.
Mitchinson said: “We are the first manufacturer to launch the Irish language on a mobile phone and have a number of compelling devices lined up to follow the hugely successful Samsung Tocco. Our plan for 2009 is to reach a market share of circa 30 per cent.
“We are doubling our headcount under the leadership of Gary Twohig, and focusing on the needs of the Irish market which is demonstrating a real willingness to embrace change and innovation.”