Orange signs two million in 2008

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Orange has topped sales targets by connecting more than two million new customers in 2008.

Mobile News reported in November Orange had set a target to sign two million new customers across contract and prepay segments during 2008.

Orange refused to comment on sales figures last week, but store managers claimed they were informed by area managers Orange’s sales reached 2.2 million for the year.

Staff put the good run rate down to improved competitiveness of offers and a simplified sales process under new UK chief executive Tom Alexander (pictured).

One Orange staffer said: “At the start of 2008, no one expected us to achieve so well.

“If anything we looked like we would lose more than we gained. But we reacted well to the credit crunch and offered some of the best deals on the high street for both contract and prepay.”

Another staffer said: “Things seem to have improved throughout the company, and the atmosphere at work seemed to change as a result, making it a more enjoyable place to work.”

An Orange spokesperson said: “Orange has had a really good year, and whilst businesses have experienced a fall in footfall, our conversion rate has gone up.”

 

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