Ethnic MVNO Lebara Mobile has signed a deal to sell its airtime in Superdrug stores.
Superdrug will sell the airtime in its 915 stores across England, Scotland, Wales and Northern Ireland.
Lebara Mobile head of group marketing Jon Fawcett said: “In addition to the existing retail relationships that Lebara Mobile has already secured throughout the UK, this new partnership with Superdrug presents an exceptionally exciting opportunity.
“This announcement further underlines our goal to make our service as easy and convenient as possible for consumers to access and use. And, our commitment to long term partnerships with national retailers is just another example of how we’re maintaining our leadership position.”