T-Mobile yesterday brought one of England’s busiest train stations to a standstill to film its new interactive TV advert, which premieres during Big Brother tonight.
The three-minute advert, called ‘Dance’, was filmed at London’s Liverpool Street station and will be aired during an entire advertisement break on Channel 4’s celebrity Big Brother eviction.
The advert features 350 dancers, including four T-Mobile staff, suddenly breaking into choreographed ‘guerilla style’ dancing to a number of 1960s music tracks, whilst being filmed by 10 hidden cameras to capture people’s reactions.
Digital viewers will have access to a number of features relating to the making of the advert, as well as receive information on T-Mobile by pressing the red button on their remote control. It will also be available on You Tube.
T-Mobile’s head of brand and communications Lysa Hardy said: “The campaign will allow the company to connect with its customers in a new way.
“This campaign allows us to let people learn a bit more about us as a company on a more emotional level, whilst showing how our products and services are always on hand to enable sharing.”